In a time of digital and social revolution, having recently launched this new website and online store, we are super happy with how everything is looking, but something is missing.
The whole reason REIN exists is because we wanted to create fashion that empowers. At REIN, we see the body as a medium. We pay attention, and then respond. We do not to talk over it.
The Voice of REIN comes from the same place as our design. Our instincts as feminists. Our constant listening in order to respond and create.
Our online presence should be the same, and so we have added FREE REIGN to the website. FREE REIGN is a place where the people in our community – our friends, customers and followers can express themselves. We are inviting creative contributions from people inspired by our work and the ideas behind it.
Over the next few months, we are gathering new voices from within the REIN community. Those who have inspired us, and who speak the same language. Those who, like us, want to respond to fashion, liberation and equality on their own terms.
REIN is being noticed more and more, and we want your voice to be part of what we are saying. We'd love for you to contribute in a way that you feel 100% comfortable with and so we'd like to leave the brief open for interpretation. We're trying to push boundaries so if you have an idea we'd love to hear it.
If you have an impulse to create something in response to our work, fashion, or the world as we see it, get in touch. Send us writing, film, photographs or any other work you think belongs alongside our own (firstname.lastname@example.org).
We want our voices to be heard together.
G&R - REIN